Brief:
Create a design for a book jack using your own photography.
The
brief of this assignment is to create a design for a book jacket
using your own photography. This will take into account everything
that we have learning in this course up until this point. The first
task for me to undertake this assignment was to choose the book title
that I wanted to use for this cover design.
Choosing
a book title.
I
have previously written an initial regarding post regarding choosing
this title, you can find that at
here
and have chosen to design a cover for the book 'The Tyranny of
Choice' by Renata Salecl (Profile Books, 2010). I found the book
difficult to read. A very academic style of writing but with good
points and descriptions of ideas but not an easy read for me. The
main storyline summary of the book is how our choices define us as a
society, but how social and political factors subconsciously
influence the decisions we make, resulting in a lack of social
change.
My
first idea was to revert back to a diagram to conceptualise the word
choice to give me some
direction towards my photography (see image 1).
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| Image 1 |
Conceptualising
the cover.
Based on my ideas
from the diagram, I made some very rough sketches about which ideas I
like the best. I wanted to continue with the idea of choice
being represented visually in my photograph.
The actual book
cover of the copy I have is shown in image 2.
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| Image 2 |
The
cover is minimalist with the photograph being of two, identical, half
full glasses of water. I think the glasses represent choice
in the way of visualising how you would choose between two things
that are identical. But I also think the glasses represent the
individual and how their choice can decide whether the glass if half
full or half empty, which then refers to the story being of how ones
decisions are reflective of the society that we live in. The
photograph takes up half of the front cover with a large title font
and a slightly smaller font for the authors name. There is also a
quote at the top of the page. The photograph is then shown at a
smaller size on the back bottom corner with text boxes above showing
the summary and three quotes. The spine shows only one glass with the
title and author (in a larger font) with the publishing logo at the
bottom.
I am going to leave
out the quote boxes and just use the space for the essentials as not
all books have quotes printed on the covers. I want to focus on the
design and the layout itself. Also, My initial thought is to keep to
a similar layout, although depending on my design, that decision my
change as I progress.
The initial design
ideas are shown in images 3, 4 and 5.
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| Image 3 |
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| Image 4 |
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| Image 5 |
- My first design was to photograph a person stood at a crossroads/fork in the road, looking like he was making a decision. But reflected in his glasses would be the actual fork in the road. Or maybe to play on the social factor, the reflection could be of a selection of newspapers and magazines.
- The second idea was the same as the first really, but instead of shooting into the models face, I would photograph from behind to show him/her actually stood at the fork in the path. Maybe the model would be scratching his/her head to represent the action of choosing something.
- The third idea is to focus on the models face. Maybe crop to below the eyes as to not show the full face but again, using the hand gesturing to the common 'thinking' pose. Or even using the full face with a head tilt but adding a blur?
- My fourth idea is to use a signpost. Simple idea of a visualising a decision between one way or another. This would be a location shoot, the same as ideas 1 and 2, or I could even attempt to find a visible crossroad with the signpost, or post process the signpost onto another photograph.
- My final idea was the same as idea 2, but to not include the model. This would be to just simply show the fork in the road.
The ideas are very
similar. You can see from my earlier diagram that I had ideas to use
props but then I decided I wanted to attempt to create a different
cover to the one the book has already and as that was a prop design,
I thought it better to go with a more challenging design.
Most of these ideas
could see me able to keep the layout similar to what it already is,
except maybe 1 and 3. As these are close ups of a face, I may have to
experiment with layout to see what fits where, without losing any
detail. It may be that I need to cut the subject out and place it
onto a plain background to be able to allow space for the typography,
but the location shoots should be fine, even if we need to extend or
retouch the background.
Planning
& executing the photography.
In
light of the above ideas, I undertook shots for all the above ideas
to see what could work and what was available and possible. I used a
friend as a model, and made sure I had some sunglasses as a prop to
attempt idea 1. The location was a tricky one. There aren't too many
places with the old style signposts and I had a specific vision of
using wooded areas and paths so that the paths weren't too perfect
looking.
I also thought that woodland/ rural setting would be a contrast to
the social and political factor of the storyline.
All images taken can
be seen in image 6.
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| Image 6 |
The next part was to
mock up a quick cover for each design idea and see how well the cover
would work with typography (see image 7 for cover template). I used a website called
Biddles.co.uk to get an estimate of paperback wrap jacket sizes.
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| Image 7 |
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| Image 8 |
Image
8 shows all 6 ideas as mock up front covers and I am torn. I really
like idea 5 but I am more drawn to the model shots as they look a bit
more realistic. I don't like the font on idea 1 so that is something
to address when incorporating type. And i'm not sure if the image is
too “busy”, there's a lot going on in the photograph with the
model and the focus in the glasses reflection, but I think that is my
favourite of the the choices.
From
the above website, I found out that the A5 size paperback dimensions
are 210mm x 148mm but then you have to allow for the back cover and
the spine. Biddles website has a spine width estimator dependant on
the amount of pages. With the book having 183 pages, it estimates a
spine width of 12.81mm. This would mean my book jacket width, in
total, would be 148mm + 12.81mm + 148mm. So approximately 210mm x
308.81mm. And I kept to the RGB profile as well as 300dpi.
I
used Photoshop Elements 9 to make a template with the above
dimensions for the jacket and then started to prepare the image for
the front cover.
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| Image 9 |
Image
9 shows the image that I originally took. I put this onto the
template and sized it to fit the front cover. It's a profile shot but
the main focus is the fork in the path ahead, reflected in the
glasses so I had a lot of processing to do to get this point across.
The face is also important as it shows the model thinking
about something. I decided to select the reflection and decrease the
shadows, as well as brighten that section and decrease the contrast
ever so slightly. This brightened the image as is wasn't very clear
in the original photograph. Next I wanted to take the focus slightly
from the face, so I inverted the selection of the reflection and
added a gaussian blur at 10.1pixels. Then I thought it would be
interesting to convert the rest of the image to black and white to
really emphasise the reflection. Finally, I brightened the whole
image slightly and decreased the contrast a touch.
Incorporating
type.
Looking
back to the experimenting with layouts exercise, I tried to play it
safe with the text for the book cover design. It was important to
have a clear and bold title, so I chose Oriya MN font (bold) for the
titles (and mixed in Verdana font for the authors name on the front
cover) and then the Georgia font for the blurb text, as it's clear and easier to read in a small size. I used the move
and resize tool to set the sizes of the text, I just went with where
the text looked best and didn't hide any important detail to the
front photograph. I also thought it best not to incorporate a
coloured text to distract from the photograph so kept to black and
white text.
In
regards to the spine, I really didn't know what colour to keep the
background as the front was taken up with the whole black and white
image. I played around with different shades of grey, as well as
black and white but nothing looked right. In the end I had the idea
to duplicate the front cover image and reduce the opacity to 50%.
Then 'slide' this layer over the spine section of my template, so that you just see 12mm of the left side of the image, which makes it look like a slight extention. I
added in the Author and title to the spine in the same fonts and
colours as on the front, and added the publishing “logo”. I toyed
with the idea of adding the image in a small square space to the
spine, or even just the glasses, but when I added them I immediately
didn't like it and discarded it. The same goes for the back of the
book. My initial intent was to add a mirror image of the front
photograph but with less opacity, or to use just the glasses section,
again with less opacity. But my experimenting with this led me to
discard those ideas too. I think it's because the photograph is so
busy that adding it to the back just made it look too messy and
cluttered. And the glasses just didn't have a good position on the
cover. If I did them big, then they would need to go up the top of
the back cover, with the blurb over the top and then the rest of the
back cover would look empty. And if I put a small image on the back
then they would have to be at full opacity in the bottom corner, much
like the duplicate image is on the actual book cover. In the end I
decided to use a black back cover as all the different shade of grey
I tried just made the cover appear to have too much grey. I then
filled in the blurb and added a barcode for effect.
The
final design.
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| Image 10 |
Image 10 shows my
final book cover design for The Tyranny of Choice by Renata
Salecl.
Final thought.
I am happy with my
final design. I think it functions very well to fit with the title of
the book as well as to visually conceptualise the theme of the book.
It suits the purpose of the title and the story and I think the type
elements fit very well in the composition without losing any detail.


































